The Lean Startup
By Eric Ries
- Release Date: 2011-09-13
- Genre: Small Business & Entrepreneurship
Description
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.
The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.
Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs—in companies of all sizes—a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.
Reviews
The Lean Startup approach isn’t just for startups
5By Raj NagleThe Lean Startup approach isn’t just for startups—it’s crucial for established companies facing commoditized markets. Innovation must go beyond incremental upgrades and clever marketing. True progress is measured by how many customers and how much revenue come from offerings that didn’t exist three years ago. A startup, by definition, exists to create new products under extreme uncertainty. To thrive, teams must experiment—guided by a clear vision and grounded in the scientific method. These experiments test specific hypotheses and help identify what works and what doesn’t. The minimum viable product (MVP) embodies this mindset: build only what’s necessary to start learning. Anything more is waste. The key question MVPs must answer is, “What will make customers engage and share this product?” Ultimately, innovation is driven by our hypotheses about customers—not the customers themselves. That’s what pulls work through the system. Effective startup teams have three things: limited but secure resources, the freedom to operate independently, and skin in the game.Excellent Book
5By ReviewGameGuyIf you want to validate good business practices, this book is a wonderful tool. Make sure you comprehend the lessons taught here and not just read it.Very interesting and logical system and way of working
5By MuthirkLoved the book, especially how easy it was to read. The concepts were explained clearly and with examples and if you work in a company it is a real eye opener on how to do things right. It believe the ideas were practical and easily usable and will generate tremendous valueWaste of time
1By mguerrero1Too conceptual. No details and devoid of any actionable take aways or value.Cométela!
5By IbarragusjrGoodExcellent
5By Colorado Web GuyA very clear, direct and valuable look at how to quickly build products that customers want and will buy. It's a reliable framework for effective innovation in any organization.Very useful
5By SailorJeffreyEvery startup team, please take a pause for 48 hours and read this, it is very useful book.Brilliant!
5By Grayson ScottI am currently running my third start-up and I only wish I would have had this book with the other two. It has become our day to day bible and refer to it constantly. Having the book on the iPad is an added benefit because we have the ability to highlight and make endless notes which makes this much more than just a book, but an incredible tool. It is a must own for any entrepreneur.
