Introductory Rhetorical Visual Analysis

Visual persuasive messages rule the roost in so very many media messages. Do you know which image attributes attract awareness or interest? How, exactly, do visual messages provoke such meaning connection? Which visual tactics are most likely to stick in our memory? This book introduces new, or early, critics to technical analysis terms, practices, and insights which open the world of visual message analysis. Communication, Fine Arts, Marketing, Political Science, Visual Design, and Anthropology (among others) students interested in careful analysis of visual public messages will gain from learning concepts, terms, and examples in this book. Which visually-driven ad (of the thousands you encountered last week) caught and kept your attention? Why? Let’s learn together.