Introductory Visual Rhetorical Analysis
By Dann Pierce
Visual persuasive messages rule the roost in so very many contemporary media messages. Do you know which image attributes attract awareness or interest? How, exactly, do visual messages provoke such quick meaning connections? Which visual tactics are most likely to stick in our memory? This publication introduces new, or early, critics to technical analysis terms, practices, and insights which opens the world of visual message analysis. Communication, Fine Arts, Marketing, Political Science, and Anthropology (among others) students interested in careful analysis of visual message will gain from learning concepts, terms, and examples in this work. Which visually-driven ad (of thousands you experienced last week) caught and kept your attention? Why? Let’s learn together.