Insights on Geoffrey Moore’s Crossing the Chasm by Instaread

By Instaread

Release Date: 2018-08-11
Genre: Study Aids

Description

Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Consumers (1991, 3rd edition published in 2014) by Geoffrey Moore is a guide for high-tech companies that wish to transition successfully from a small, technically minded customer base to a larger general market. Customers within a given market adopt new products at different points during their development...

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