Iacocca

By Lee Iacocca & William Novak

Iacocca - Lee Iacocca & William Novak
  • Release Date: 1985-01-01
  • Genre: Biographies & Memoirs
Score: 4.5
4.5
From 59 Ratings

Description

“Vintage Iacocca . . . He is fast-talking, blunt, boastful, and unabashedly patriotic. Lee Iacocca is also a genuine folk hero. . . . His career is breathtaking.”—Business Week

He’s an American legend, a straight-shooting businessman who brought Chrysler back from the brink and in the process became a media celebrity, newsmaker, and a man many had urged to run for president.

The son of Italian immigrants, Lee Iacocca rose spectacularly through the ranks of Ford Motor Company to become its president, only to be toppled eight years later in a power play that should have shattered him. But Lee Iacocca didn’t get mad, he got even. He led a battle for Chrysler’s survival that made his name a symbol of integrity, know-how, and guts for millions of Americans.

In his classic hard-hitting style, he tells us how he changed the automobile industry in the 1960s by creating the phenomenal Mustang. He goes behind the scenes for a look at Henry Ford’s reign of intimidation and manipulation. He recounts the miraculous rebirth of Chrysler from near bankruptcy to repayment of its $1.2 billion government loan so early that Washington didn’t know how to cash the check.

Reviews

  • Awesome book

    5
    By Tania.Salazar
    Read this book right after college. I had just realized that what I went to school for wasn’t what I wanted to go into, and this book made me realize I would be okay. Gave me so much hope and motivation. I grew up in the 90’s but I love reading about history and seeing how others tell it, and this book gave me so much inspiration to read other things and research about history. Loved it.
  • Great book.

    4
    By blue lap
    This book was informative on so man levels!
  • Really?

    1
    By Mike in Shamong
    One whole chapter taking credit for being the "Father of the Mustang" yet a page or two written about the Ford Pinto. Lee never mentions the Ford Pinto as a possible reason for being fired by Ford. I'm an Engineer by trade (BSEE from Drexel University 1985) and I have a lot of respect for Iacocca for what he did to save Chrysler. But not having the guts to take more responsibility for the Ford Pinto disaster has me disappointed. As President of Ford at the time of it's discontinuation, he could have spent equal time writing about the Pinto debacle as he did tooting his own horn about the development of the Mustang. Sorry Lee, your book comes across as someone willing to pat himself on the back for a company's success (Mustang) yet unwilling to take the blame for it's failures (Pinto). Did you ever think for a minute Henry could have canned you earlier? Disappointed in NJ