Incognito (Enhanced Edition)

...at least what I read of it in the sample. Liked it enough to buy, but it won't download to my iPad. Could this be an incompatibility between the "enhanced" version of the book and the iPad technology I'm employing? Whatever, I'd like to have the book that I've paid for...so I can give the author a higher rating than this!

This book explains many new ideas and concepts in an extremely clear fashion. Metaphors, examples, and based research are endless. As an informative tool, I think this book is on the level of college undergraduate books. It unassumingly opens a new world to readers. My hang-up is that it caters too much to the fresh crowd. As someone who has been interested in neurology and the human body for a few years, I find there is a large amount of redundancy in this book. I don't need a detailed definition of peripheral vision, and an example to test my own. Having to read through a paragraph dedicated to defining peripheral vision alone discourages me from finishing the paragraph, and motivates me to skip through passages of the book to find what actually interests me. This is a feeling that I have throughout most of the book. ...There is too much hand holding, or enough that I begin to feel a bit insulted in the way that Eagleman assumes I, the reader, know so little. But where this is a hang-up for me, this could be very educational for another reader. So it's a personal gripe of mine, but I don't hold it against him. All in all, I enjoy this book and do not regret the purchase.

Eaglemen delivers a compelling and detailed narrative on the human brain. By the end of this book you'll question (in a healthy way) your very sense of self. It will have you realize that you are a part of something greater, the evolution of the human species.

David accomplished a rare feat. He wrote a compelling and highly entertaining book with a theme of neuroscience. As an IT guy, I don't carry any innate desire to know neuroscience; nevertheless, found myself drawn hypnotically to read on. This book felt like a fascinating conversation with geniuses from present and past, all who cared what you think. David Eagleman did a frighteningly efficient job of predicting how I would rebut his outrageous claims before I could manifest my challenge. He simultaneously found an enticing way to entertain me while teaching me compacted nuggets of wisdom that have been derived from recent neuroscience exploration... All directly identifying with the "me" that I find myself wondering about every day. He tackled some big obstacles while distilling it down to the common man's question's of "self": Why do we do what we do? How can we make it to work and forget driving there? Why do we sometimes blurt out dumb and sometimes erroneous reasons for doing things when challenged why we did them? How does religion tie to our scientific experience today? What influences our prejudices? I have recommended this book to chief's of companies, my 12 year old son, my confidants with children of mental misfortune, my rivals at work and anyone else who would listen. What a wonderful discovery. The content is rich. The author entertains and identifies with you, but most of all, he teaches in the way reminiscent of that professor of long ago, who's wisdom and instruction burned into your brain, where others vanished into the purge bucket of the unimportant. Don't pass this book up. It will change the way you think... For the better.