Introduction to Electronic Distribution for Hotel Management
By John C. Niser PhD & Martha Coussement PhD
- Release Date: 2012-08-18
- Genre: Professional & Technical
Description
This book is intended for undergraduate students and professionals who seek to gain fundamental knowledge about electronic distribution as it relates to the lodging industry. The text covers a wide range of topics that are related to marketing, yield management, content distribution, payments, channel management, and networks in the context of a rapidly changing landscape.