Stock Market. An Insight.

Suppose you decide to be a long term investor, you would want to find stocks that have sustainable competitive advantages along with stable growth. The key for finding these stocks is by looking at the historical performance of each stock over the past decades and do a simple business S.W.O.T. (Strength-weakness-opportunity-threat) analysis on the company. 
There are 20 chapters for you go read , whether you are new to the stock market or a not , there's something in this book for all.