Blue Ocean Strategy : How to Create Uncontested Market Space and Make the Competition Irrelevant

More by Renée Mauborgne & W. Chan Kim

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  HBR's 10 Must Reads 2015 : The Definitive Management Ideas of the Year from Harvard Business Review (with bonus McKinsey Award Winning article "The Focused Leader") (HBR's 10 Must Reads)

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  Blue Ocean Shift: Jenseits des Wettbewerbs Bewa?hrte Schritte die Mut erzeugen und neues Wachstum schaffen

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  The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader : The iconic articles by bestselling authors W. Chan Kim and Renée Mauborgne

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