Please note: This is a companion version & not the original book. Sample Book Insights: #1 The most reliable path toward a successful nonfiction book is to write something so useful that readers can’t stop talking about it. This guide teaches you how to do that, by applying the lessons of product designers and entrepreneurs. #2 This guide is designed to be read from start to finish. It covers the foundations of writing a book, from designing your book’s foundations for long-lasting recommendability and organic growth to marketing and selling your book. #3 The goal of book marketing is to stop needing to do it. Investing lots of time into active, hands-on marketing is unlikely to sell enough copies per hour to return a meaningful income. The solution is to create something so useful that readers can’t help but recommend it. #4 There are many reasons why people write books, and they vary from author to author. Some write to explore, plant a flag, and build a reputation in an interesting space. Others write to increase their earnings via royalties.