2018 Longhorn Football Prospectus: Thinking Texas Football

This book is a Texas football preview, a Big 12 season companion and reference guide, and a resource for the entire football season. This publication fills an underserved niche in the market. Like many passionate football fans reading regional or national publications, we realized that we knew much more about the Longhorns and the Big 12 conference than the “experts.” And most of their previews might better be termed “historicals” - as they are written in mid-April for June publication. We write and edit up to a July release to balance the inclusion of recent developments like transfers, injuries, and offseason intelligence with the desire to provide football sustenance during the long, hot summer. 

Thinking Texas Football, in deference to its name, is written for an intelligent football layperson. We won’t insult you by writing down to the lowest common denominator nor will we try to overawe you with technical babble. The internet has several good resources - public and pay - but they serve a reactive news cycle and rarely have the chance to develop deeper themes. Our best ambition is to provide you with different tools - while plainly communicating an awareness of our own biases and blind spots - so that we can drive a conversation that mutually enriches our shared passion.

If you like it, tell a friend. If you really like it, buy several and send it to all of your friends. We hope they’ll appreciate it as much as we do.