From Phones to Loans: Virgin's Decision to Enter Canada's Banking Sector
By Pratima Bansal
- Release Date: 2009-09-24
- Genre: Industries & Professions
Description
Virgin Group (Virgin) has been eyeing the Canadian banking industry for several years as a new potential investment opportunity. Not unlike the Canadian mobile phone industry (which they entered in 2005), the banking industry is seen as a prime target. Customers have become trapped by high fees, poor customer service, and limited product choice and Virgin can shake things up. The decision being contemplated is whether Virgin Money should enter the Canadian banking industry.
