Kimpton Hotels - Setting Prices on Priceline (C )
By Chris Anderson
- Release Date: 2010-02-11
- Genre: Marketing & Sales
Description
The Kimpton Hotels’ area director of revenue management (director) for Washington, D.C. was excited about using Priceline.com to help fill rooms on some of Kimpton’s low-demand weekends. He estimated the coming weeks’ demand across three rate classes and across three lengths of stay (LOS), and he wanted to make sure he did not use Priceline.com too aggressively by releasing too many rooms onto the site.
