eBusiness & eCommerce

By Andreas Meier & Henrik Stormer

eBusiness & eCommerce - Andreas Meier & Henrik Stormer
  • Release Date: 2009-03-26
  • Genre: Business & Personal Finance

Description

This book focuses on the digital value chain of electronic transactions and dedicates a separate chapter to each chain element: eProducts & eServices, eProcurement, eMarketing, eContracting, eDistribution, ePayment, and eCustomer Relationship Management.