eBusiness & eCommerce
By Andreas Meier & Henrik Stormer
- Release Date: 2009-03-26
- Genre: Business & Personal Finance
Description
This book focuses on the digital value chain of electronic transactions and dedicates a separate chapter to each chain element: eProducts & eServices, eProcurement, eMarketing, eContracting, eDistribution, ePayment, and eCustomer Relationship Management.
