The Clock that Had no Hands
By Herbert Kaufman
- Release Date: 1947-01-01
- Genre: Business & Personal Finance
Description
The Clock that Had no Hands is a Book About Advertising and Sales. This book describes that Newspaper advertising is to business, what hands are to a clock. It is a direct and certain means of letting the public know what you are doing. In these days of intense and vigilant commercial contest, a dealer who does not advertise is like a clock that has no hands. He has no way of recording his movements. He can no more expect a twentieth century success with nineteenth century methods, than he can wear the same sized shoes as a man, which fitted him in his boyhood. His father and mother were content with neighborhood shops and bobtail cars; nothing better could be had in their day.