The Growth Strategies of Hotel Chains
By Kaye Sung Chon
- Release Date: 2006-02-07
- Genre: Industries & Professions
Description
How did Accor, Cendant, Choice Hotels International, Marriott, and Hilton become the largest hotel chains in the worldand what strategies will they use to continue their growth?
This first-of-its-kind textbook presents a balanced overview of the theory and practice of hotel chains’ growth strategies. It explains in-depth how
