Current Issues in Political Marketing
By Jennifer LeesMarshment & Walter W Wymer, Jr
- Release Date: 2006-05-12
- Genre: Business & Personal Finance
Description
Explore the increased need for marketing within the political arena
Current Issues in Political Marketing presents up-to-date theory and research findings from academics working in political science, advertising, and management, and guidance from successful practitioners who know what it takes to make a nonprofit organization stand out i
