Marketing Higher and Further Education

By Paul Gibbs & Michael Knapp

Marketing Higher and Further Education - Paul Gibbs & Michael Knapp
  • Release Date: 2012-12-06
  • Genre: Education

Description

A manual for anyone wishing to market higher or further education. It offers business-oriented guidance for readers whose main preoccupation may not be marketing itself, but who nonetheless need access to promotion skills, and it covers theory, practice and case studies.