Mass Media Effects Research
By Raymond W. Preiss, Barbara Mae Gayle, Nancy Burrell & Mike Allen
- Release Date: 2006-08-29
- Genre: Language Arts & Disciplines
Description
This distinctive collection offers a unique set of meta-analyses covering the breadth of media effects research. Editor Raymond W. Preiss and his colleagues bring together an all-star list of contributors. Organized by theories, outcomes, and mass media campaigns, the chapters included here offer important insights on what current social science re
