Advances in National Brand and Private Label Marketing
By Francisco J. Martínez-López, Juan Carlos Gázquez-Abad & Marco Ieva
- Release Date: 2022-05-27
- Genre: Marketing & Sales
Description
This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion, national brand strategies, among other related issues. The volume specifically addresses the needs of researchers and students of advanced marketing courses.
