eBusiness: Strategies, Frameworks, Business Models, Networking, Security, ePayment, eProcurement, SCM, ERP, CRM, Case Study: Channel Conflicts
By Thomas Kramer
- Release Date: 2002-02-07
- Genre: Computers
Description
Theme 1: Strategy and Applications 1. There are 2 approaches to apply e-business: • Portfolio oriented methods: --> IT follows strategy (reactive) - Directed towards aligning the IS function with the company's strategy - IS function as a business expense - Top-Down Approach • Impact oriented methods: --> IT (partly) determines strategy (interdependent) - IT integral part of the strategy formulation process (dynamic alignment) - IS function as a business investment - Bottom-Up Approach [...]
