Go Ask Your Mothers

In a post-pandemic job market, creating a truly mom-supportive workplace is the ultimate competitive advantage.

Sarah Wells, CEO of Sarah Wells Breast Pump Bags, a multimillion-dollar company empowering working moms, gives managers an inside look at what mothers really want from their leaders.

There’s a pervasive problem across workplaces big and small: Managers aren’t asking new mothers what support they need to transition back to work successfully. At the same time, working moms are afraid to ask for help—resulting in poor employment outcomes for both parties.

The solution? Intentional and open conversation, which has to start at the managerial level.

Go Ask Your Mothers is a guidebook for leaders at every level and in every sector, offering them:
An outlining of the struggles new working moms faceContext for why communication problems can arise between managers and moms A roadmap for initiating successful conversations with new mothersProven strategies for facilitating successful transitions back to work for new moms
Investing in working mothers is more than just a powerful retention strategy; it’s an investment in your entire organization’s success. Now more than ever, we cannot afford to lose these highly valuable employees—and, equipped with the right tools, we won’t have to.