The Breakthrough Years
By Graham Thomas
- Release Date: 2024-02-09
- Genre: History
Description
The Breakthrough Years opens with chapters that look at how the advertising business was changing and the influence of designers such as Robert Brownjohn. It covers the forming of the mould-breaking CramerSaatchi, then Saatchi & Saatchi before the merger with Garland-Compton in 1975. The story continues until 1980, a pivotal period in the agency’s history. There is much focus on the nature of the creative work and its enduring nature. Chapters are also devoted to the changes being seen on Madison Avenue and the emergence of a new breed of agency.
