Data Mining for Design and Marketing
By Yukio Ohsawa & Katsutoshi Yada
- Release Date: 2009-01-26
- Genre: Business & Personal Finance
Description
Data Mining for Design and Marketing shows how to design and integrate data mining tools into human thinking processes in order to make better business decisions, especially in designing and marketing products and systems.The expert contributors discuss how data mining can identify valuable consumer patterns, which aid marketers and designers in de
