SC Johnson: Planning Coupon Promotions
By Peter C. Bell
- Release Date: 2007-11-21
- Genre: Business & Personal Finance
Description
An intern at SC Johnson requested a meeting to discuss a new initiative he wanted to pursue after analyzing coupons for SC Johnson's Glade brand. The intern had identified a large variance in coupon redemption rates and coupon return metrics, and wanted to discuss the possibility of developing a better way to plan coupon promotions.
