Top Secrets for Promoting Your Program with Ads, Written Materials, and the Phone
By Gini Graham Scott
- Release Date: 2009-11-10
- Genre: Marketing & Sales
Description
This book features chapters on advertising your program effectively; creating professional brochures, fliers, and posters; writing impressive letters; and using proven telephone techniques. It discusses how to place ads and write powerful ad copy, and it describes strategies for calling and meeting with different types of people, including those with a wide network of contacts.