Top Secrets for Doing Your Own PR
By Gini Graham Scott
- Release Date: 2009-11-10
- Genre: Marketing & Sales
Description
This book will help you do PR through promotion, publicity, networking, and social media. Chapters include launching your PR campaign, approaching the press, creating your press materials, using a website or blog, sending press materials to the media, handling follow-up, timing and keeping track of your PR, using e-books, networking at events, using the social media, and assessing your campaign.
