Marketing Films to Millennials and Baby Boomers
By Gini Graham Scott
- Release Date: 2012-10-05
- Genre: Marketing & Sales
Description
This is a strategic plan for producing and distributing films to Millennials and Baby Boomers, 50% of the film audience. It discusses the groups’ characteristics, the structure of the industry, and tips for meeting these groups’ needs now and over the next decade. It also includes a SWOT analysis to assess the strengths and weaknesses of one's company.
