Note on Retail Marketing Research
By Michael R. Pearce
- Release Date: 2005-12-14
- Genre: Business & Personal Finance
Description
This note describes many aspects of secondary and primary market research from the retailer's perspective. The value of information in making marketing decisions does not distinguish the retailer from other marketers; however, the retailer is in an enviable position to gather information directly from customers. Increasingly, retailers are considering their stores as "laboratories" for understanding the consumer marketplace.
