Pizza Public Company Limited, Thailand (B)
By Michael R. Pearce
- Release Date: 2003-11-28
- Genre: Marketing & Sales
Description
In this supplement to Pizza Public Company Limited, Thailand (A), product 9B03A024, Tricon further damages relations by publicly exposing the negotiation challenges and threatening to assume responsibility for building/managing the Pizza Hut brand in Thailand should an agreement not be reached. The resulting employee and stakeholder panic leaves Pizza Public Company Limited in a crisis communication situation and increased urgency to resolve negotiations. The case series continues with Pizza Public Company Limited, Thailand (C ), (D) and (E), products 9B03A026, 9B03A027 and 9B03A028.
