Note on Database Marketing
By Michael R. Pearce
- Release Date: 2003-04-02
- Genre: Business & Personal Finance
Description
Data-driven marketing is not an entirely new concept or practice. With advances in information technology, many aspects of marketing operations have become informationalized. This note provides technical information about database marketing. The intent is to familiarize readers with database technologies, including data mining from a marketing perspective, databases, data warehouses, and decision support systems.
